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Play Store vs App Store: screenshot strategy differences

When to reuse one screenshot set across stores, when to split assets, and how aspect ratios affect your creative workflow.

StoreShots AI Editorial·1 min read·Published April 8, 2026·Updated May 8, 2026·Reviewed by StoreShots AI Editorial
Cover image for Play Store vs App Store: screenshot strategy differences

Play Store phone assets are 1080 × 1920; App Store 6.7" portraits are 1290 × 2796. The aspect ratios are close but not identical — reusing one export without adjustment can crop headlines.

The messaging strategy can stay the same: hero outcome first, proof second, depth third. Export separate size masters per store rather than stretching pixels.

Practical workflow

Upload the same raw in-app captures once. Generate a Play Store set and an App Store set from the same project. StoreShots AI handles store-specific export sizes so you are not maintaining two Figma files by hand.

Sources

Official references used

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Browse related guidesStay in the same learning path with more screenshot, ASO, and mobile UI articles.Generate store screenshotsTurn captures into export-ready App Store and Play Store sets.

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Play Store vs App Store: screenshot strategy differences | StoreShots AI