Play Store feature graphic vs phone screenshots: what each asset does

Google Play listings combine a 1024 × 500 feature graphic with up to eight phone screenshots at 1080 × 1920. They appear in different surfaces — the feature graphic often anchors the top of your store page while screenshots carry the detailed story in the carousel.

Teams that treat the feature graphic as a tiny poster and screenshots as proof convert better than teams that duplicate the same message in both places.

Feature graphic guidelines

• Size: 1024 × 500 px PNG or JPEG
• No excessive text — Play may reject graphics that look like banners
• Show brand mark + one visual hook, not a six-line paragraph
• Pull colors from your app icon for instant recognition
• Avoid critical detail near edges; safe margins help on varied devices

Phone screenshots (1080 × 1920)

Phone screenshots do the explanatory work: outcomes, workflows, proof. Keep slide one aligned with the feature graphic promise so users do not feel bait-and-switched when they scroll.

StoreShots AI generates portrait phone sets with device frames and ASO headlines from the same raw captures you use for iOS — export Play and App Store sizes from one project.

• First screenshot appears largest in search — treat it as your hero
• Up to eight phone screenshots per listing
• PNG preferred when gradients or type overlays are present
• Maintain one master aspect ratio; avoid upscaling small captures

Consistency checklist

1. Match accent color between feature graphic and screenshot backgrounds
2. Use the same tone of voice in feature graphic hook and slide-one headline
3. Show real product UI in screenshots, not abstract illustrations alone
4. Localize both asset types when you translate listing copy