How to write App Store screenshot copy that converts

Screenshot copy is not body text — it is billboard copy. Users scroll fast. Each slide gets one idea: a outcome, a feature, or proof.

Strong headlines are short (roughly 4–7 words), start with a verb or outcome, and match what is visible in the UI below them.

A simple 5-slide narrative

1. Hero: primary outcome ("Track spending in one tap")
2. Workflow: show the main action
3. Depth: secondary feature users care about
4. Trust: reviews, numbers, or social proof if you have it
5. CTA: what happens after install ("Start free today")

Mistakes to avoid

• Repeating the app name on every slide
• Burying the benefit below generic feature names
• Screenshots that do not match the headline story
• Tiny text that disappears on a 6" phone in search results